About us
“Dve Šmizle” is the brand that is sold through a chain of shops specialized in selling fashion jewelry and imitation jewelry.
The brand started winning women’s hearts in 2002nd when the first store in Belgrade was opened. In a very short time it became the number-one destination for fashion jewelry and accessories because of its creative designs, affordable prices and exceptional quality.
Enormous popularity of the brand is achieved not only in Serbia, but in all countries of the region. An extensive network of franchise stores and loyal customers is widespread in all major cities in Serbia, Bosnia, Croatia, Montenegro and Macedonia.
“Dve Šmizle” are the only brand of fashion jewelry in the country that has its own jewellery production mainly unique pieces made from semi precious stones and Swarovski crystals. It is also a style centre for all the creative people in the world of fashion, show business and art.
Experience, refined taste and innovative style have led the brand into a position to dictate jewellery trends.
These shops are mainly for those moments when you want to please yourself and are ideal destinations in search of gifts for birthdays, New Year’s Day, prom nights, weddings, anniversaries and other occasions.
In September 2010. “Dve Šmizle” decided to share with others their love for jewelry and its production. The first “Hobby Art Shop” Dve Šmizle” was open in New Belgrade and it offers over 2,500 elements for jewelry-making and decorating items, all at the most affordable prices.
Jewelry
The jewelry sold in stores “Dve Šmizle” was created by European standards, the anti-allergic metals and alloys and is tested by the Institute of Public Health.
A wide range of products offers more opportunities to combine and complete: necklaces, earrings, bracelets, rings, watches, buckles, hair ornaments, pendants and brooches.
The diversity of materials is large and adapted to all styles and generations. Jewelry elements can be of Swarovski crystals, rhodium, shells, textiles, glass, Czech crystal, wood, plastic, wire and of numerous semi-precious stones.
History
- 2002 – Founded the company and opened the first store in Belgrade.2003rd - Opened another store in downtown Belgrade.2004th - The company opens and wholesale jewelry, in Belgrade operates five shops in the most attractive locations.2005 – Opened the first store in Novi Sad.
2007 – Start a franchise business – the first franchise operations opened in Zagreb (Croatia), Banja Luka (BiH).
2008 – Establishing their own production, signed a contract on branding and distribution of the Swarovski company, start a franchise business in the territory of Montenegro.
2009 – Expanding the franchise network in Macedonia and Bosnia-Herzegovina; exhibition first collection at the fashion fair in Paris.
2010 – Expanding the franchise network in Serbia and Croatia, the expansion of activities – opening the first Hobby Art Shop retail elements for jewelry making and decoration items.
2010 – Received the award “Best of Serbia” by the Serbian Chamber of commerce and the Ministry of Trade and Services.
2010 – Received the award “Business woman of the year” by the Economy Journalists Association.